Clear, owned outputs.
- A creator shortlist with vetting notes
- Campaign brief and timeline
- Partnership agreements
- Content approval and publishing schedule
- A campaign results report
The right creators can introduce your brand to audiences who trust them. The wrong ones can waste budget or damage your reputation. We find and vet creators whose audiences match yours, brief them clearly without scripting their voice, make sure partnerships are properly disclosed and measure what the campaign delivers.
The problems Influencer Marketing solves.
Creator discovery, vetting, briefs, disclosure compliance and performance reporting.
It's hard to tell which creators have genuine, relevant audiences.
Collaborations happen ad hoc with unclear expectations.
Disclosure of paid partnerships is inconsistent.
Results are judged on likes rather than outcomes.
What Influencer Marketing covers.
Creator discovery
Finding creators by audience, niche, values and content quality.
Vetting
Checking audience authenticity, past partnerships and brand fit.
Campaign briefs
Clear objectives and must-haves that leave room for the creator's style.
Contracts and rights
Deliverables, timelines, usage rights and fees agreed in writing.
Disclosure compliance
Partnership labels and disclosure in line with platform rules and advertising guidance.
Measurement
Tracked links, codes and reporting on reach, engagement and conversions.
How we vet creators before a partnership.
The right creator is the one whose audience trusts them on your subject — not the one with the most followers.
| What we check | Why it matters |
|---|---|
| Audience fit | Location, age and interests of the actual audience, from platform data the creator shares. |
| Engagement quality | Real comments and conversations rather than inflated likes or bot followers. |
| Brand safety | A review of past content and other brand partnerships. |
| Disclosure | Clear #ad labelling in line with FTC guidelines, written into the agreement. |
| Measurement | Tracking links and codes agreed up front, so results can be compared across creators. |
Why it's worth it.
Borrowed trust
Creators introduce you to audiences who already trust them.
Reusable content
With agreed rights, creator content can be used in ads and on your site.
Lower risk
Vetting and clear agreements protect your brand.
When Influencer Marketing is the right move.
- A consumer product launch.
- An education or wellness brand building credibility.
- A B2B company working with respected industry voices.
Technologies & platforms
- TikTok
- YouTube
- Meta Branded Content tools
- Google Analytics 4
- UTM tracking
How Influencer Marketing work runs.
- 01
Review
Current channels, audience, competitors and what has worked so far.
- 02
Plan
Platform roles, content pillars, posting rhythm and community guidelines.
- 03
Create
Content produced in batches and approved ahead of publishing.
- 04
Engage
Publishing, community management and responses within agreed times.
- 05
Report
Monthly insights on reach, engagement, traffic and leads, with changes for next month.
Influencer Marketing questions.
How do you check whether followers are real?
We look at audience data, engagement patterns, comment quality and growth history, and ask creators for platform analytics before agreeing a partnership.
Do creators have to disclose partnerships?
Yes. Paid or gifted partnerships must be clearly disclosed under platform rules and advertising guidance in most markets. We build disclosure into every brief.
Can we use creator content in our ads?
If the agreement includes those usage rights. We negotiate rights up front so you know what you can do with the content.
Talk to us about influencer marketing.
Send us your current influencer marketing plan, or the problem you want it to fix. We'll reply with what we would do first and why.