Each case study below sets out a challenge, the approach we would take and the solution it leads to. They are demonstration case studies: they show our method and do not describe real clients or report results.
Client case studies will be published here only with each client's permission and verified results. How we publish client stories.
Case studies
Quiet Confidence
A repositioning concept for a professional-services firm that sounds like everyone else in its category.
- The firm wins work through referrals, but its website and proposals use the same language as every competitor. New buyers struggle to see why it is different.
- Interview clients and the team, define the one thing the firm does better than alternatives, and build every message and visual decision from that position.
Open Season
A multi-channel launch concept for a new local service business that needs to be known before it opens.
- A new business has no reviews, no search history and no audience on opening day, and a short window to make its launch count.
- Plan the launch backwards from opening day: build the waitlist first, then concentrate spend on the people closest to the location in the final weeks.
Signal to Pipeline
A demand-generation concept that pairs content strategy with predictive lead scoring.
- A B2B company publishes strong content but has no clear path from readers to qualified conversations. Sales spends time on low-intent leads while promising accounts go cold.
- Map content to buying stages, distribute it through targeted paid and organic channels, and capture engagement signals consistently so they can be scored.
Northbound Talent
A contract-to-hire programme concept for scaling a cloud engineering team.
- A US company needs to grow a cloud engineering team within a quarter but doesn't want to commit to every permanent hire before seeing people in the role.
- A contract-to-hire programme with a shared role scorecard, structured technical screening and scheduled fit reviews with hiring managers.
Lift & Shape
A phased migration concept that moves legacy workloads to cloud-native services.
- Legacy applications on ageing servers make releases slow, recovery uncertain and leave no capacity for new analytics and AI workloads.
- Assess every workload, rehost quick wins first, refactor core services for managed platforms and define all environments as code.
Clear Signal
A document-intelligence concept that reads, classifies and routes incoming requests.
- Operations teams spend hours reading, keying and routing incoming documents by hand, and response times vary with workload.
- Combine document extraction and classification models with simple business rules, and send low-confidence cases to people for review.
Let's build what's next.
Tell us what you're working on and what you want to change. We'll reply with where we would start and who from our team would be involved.