Google Ads Management
Search, Performance Max, Shopping and remarketing campaigns built around buyer intent.
Pay-per-click advertising can produce results quickly, and it can waste money just as quickly. We manage paid campaigns with clean tracking, sensible account structures, disciplined budgets and steady testing, so every pound or dollar has a job and you can see what it returns.
Explore PPC Management services.
Each one can be engaged on its own or combined into one ppc management programme.
Meta Ads Management (Facebook & Instagram)
Facebook and Instagram prospecting, remarketing and creative testing with reliable tracking.
LinkedIn Ads Management
B2B targeting by role, company and industry, with lead forms and account-based campaigns.
YouTube Advertising
Video campaigns on YouTube and Shorts, from awareness to action.
Programmatic Advertising
Display, video, audio and CTV bought through DSPs with brand-safety controls.
Paid Social Media Advertising
Cross-platform social advertising with one plan, one creative system and shared reporting.
Conversion Rate Optimization (CRO)
Research, landing page improvements and A/B tests that turn visits into results.
The problems PPC Management solves.
Search, social, video and programmatic campaigns managed against clear cost and return targets.
Ad spend is rising while cost per lead or sale gets worse.
Conversion tracking is incomplete, so platforms optimize toward the wrong actions.
Campaigns were set up once and have barely changed since.
Budgets are split across platforms by habit rather than performance.
What PPC Management covers.
Paid search
Google Ads and Microsoft Ads campaigns built around intent and margins.
Paid social
Meta, LinkedIn and other platforms for prospecting and remarketing.
Video advertising
YouTube and video placements for awareness and consideration.
Programmatic
Display and video bought across networks with audience and context targeting.
Tracking and attribution
Conversion tracking, offline conversions and sensible attribution views.
Landing pages and CRO
Pages and tests that turn paid clicks into enquiries and sales.
Which paid channel does what.
Each platform reaches people at a different moment. A plan that starts from the buyer's journey usually spends less than one that starts from the platforms.
| Channel | Strongest at | Typical role |
|---|---|---|
| Google Search | Capturing existing demand: people already searching for what you sell. | Bottom of funnel, high intent, measurable cost per lead or sale. |
| Meta (Facebook, Instagram) | Creating demand with visual creative and broad, algorithm-led targeting. | Prospecting and retargeting for consumer brands; strong for ecommerce. |
| Reaching professionals by job title, seniority, company and industry. | B2B lead generation and account-based campaigns; higher cost per click. | |
| YouTube | Video storytelling at scale, with intent signals from Google. | Awareness and consideration; demand that later shows up in search. |
| Programmatic display | Reaching audiences across many sites and connected TV through one buying platform. | Reach, frequency and retargeting, with careful brand-safety controls. |
Clear, owned outputs.
- An account audit or a new account structure
- A media plan with budgets by platform and campaign
- Conversion tracking set up and verified
- Ad creative and copy variants for testing
- Weekly optimization notes and a monthly performance review
Why it's worth it.
Fast, measurable demand
Paid campaigns can reach the right people within days.
Controlled cost
Budgets, bids and targets keep spend tied to return.
Learning you can reuse
Ad tests reveal messages and offers that work across other channels.
When PPC Management is the right move.
- A business that needs leads or sales quickly while organic channels grow.
- An account that has drifted and needs a structured clean-up.
- A launch or seasonal push with a fixed budget and timeline.
Technologies & platforms
- Google Ads
- Microsoft Advertising
- Meta Ads Manager
- LinkedIn Campaign Manager
- YouTube
- Google Tag Manager
- Google Analytics 4
- Looker Studio
How PPC Management work runs.
- 01
Audit or set up
Account structure, tracking, audiences and past performance reviewed or built properly.
- 02
Plan
Objectives, budgets, bidding approach, audiences and creative plan agreed.
- 03
Launch
Campaigns go live with checks on tracking, pacing and policy compliance.
- 04
Optimize
Bids, budgets, queries, audiences and creative adjusted on a regular rhythm.
- 05
Report and scale
Results reviewed against targets; winning campaigns get more budget.
PPC Management questions.
What budget do we need for paid advertising?
Enough to gather meaningful data on the platforms that suit your audience. We recommend a starting budget based on expected cost per click or impression and your targets, and explain the trade-offs of going lower.
Do you charge a percentage of ad spend?
Fees are agreed per engagement — usually a fixed monthly management fee sized to the scope. Media spend is billed by the platforms directly to you.
Who owns the ad accounts?
You do. Accounts are created in your name or we're given access to yours, so data and history stay with you.
Is your ad budget going where it works?
Send us your current ppc management plan, or the problem you want it to fix. We'll reply with what we would do first and why.