Technical SEO is the foundation everything else stands on. If search engines can't crawl, render and index your pages efficiently, great content won't rank. We find the technical issues that hold your site back and turn them into clear, prioritized tasks for your developers, or fix them with you.
Crawling, indexing, speed, structured data and site architecture fixed at the source.
Important pages aren't indexed, or the index is full of duplicates, filters and thin pages.
The site is slow on mobile and fails Core Web Vitals.
A JavaScript framework hides content from search engines.
A planned migration or redesign risks losing years of rankings.
How search engines move through your site and what they choose to index.
URL structure, navigation and internal linking that spread authority sensibly.
Core Web Vitals, image and script optimization, and mobile usability.
Schema markup for organizations, products, articles, FAQs and more.
Checks that content and links are visible to search engines.
Redirect maps, pre-launch checks and post-launch monitoring.
Technical SEO decides whether search engines can reach, render and store your pages at all. Content quality doesn't matter on a page that never gets indexed.
These are the areas we review first, using a full crawl, Search Console data and server logs where they're available.
| What we check | Why it matters |
|---|---|
| Crawlability | robots.txt rules, internal link depth, redirect chains and orphan pages determine which URLs a crawler can actually reach. |
| Indexing | Canonical tags, noindex directives, parameter URLs and duplicate templates decide which version of a page is stored — or whether any is. |
| Rendering | Content injected by JavaScript must appear in the rendered HTML Google sees. We compare the raw and rendered DOM for key templates. |
| Core Web Vitals | LCP, INP and CLS from real-user field data, broken down by template, so fixes go where the traffic is. |
| Structured data | Schema.org markup for organisation, breadcrumbs, articles, products or FAQs, validated and matched to what the page visibly shows. |
| Site architecture | URL structure, hreflang for multi-language sites, pagination and faceted navigation, which are common sources of index bloat. |
Valuable pages get crawled and indexed; low-value ones stop diluting the site.
Speed improvements help search visibility and conversion alike.
Redesigns and migrations happen without losing organic traffic.
Crawl, index, content and competitor review to establish where you stand.
Findings ranked by expected impact and effort, agreed with you.
Technical fixes, page improvements and new content delivered in sprints.
Rankings, organic traffic and conversions tracked against the baseline.
Monthly review of results and search changes, and the next set of priorities.
Not always. Most audits need Search Console, analytics and a crawl. For fixes we either write tickets for your developers or work in your codebase if you prefer and grant access.
A full audit is worth doing before and after major changes and roughly once a year otherwise. Ongoing monitoring catches most issues in between.
Yes. We compare old and new URLs, rebuild missing redirects, fix canonical and indexing problems and track recovery.
Send us your current technical seo plan, or the problem you want it to fix. We'll reply with what we would do first and why.
