Clear, owned outputs.
- Template-level SEO requirements
- Crawl and indexing rules for large catalogues
- An SEO governance playbook and training
- A pre-release SEO checklist and automated checks
- Segmented dashboards for stakeholders
On a large website, one template change can affect thousands of pages, and many teams publish content at once. Enterprise SEO works at that scale: fixing issues at the template level, building SEO into development and publishing processes, and giving stakeholders reporting they can act on.
The problems Enterprise SEO solves.
Template-level optimization, governance and release checks for large, complex sites.
Product, marketing and engineering teams make changes without SEO review.
Crawl budget is wasted on parameters, facets and low-value pages.
Releases occasionally break canonicals, redirects or structured data.
Reporting doesn't show which sections or templates drive organic revenue.
What Enterprise SEO covers.
Template optimization
SEO requirements built into each page template and component.
Faceted navigation and crawl control
Rules for filters, parameters and pagination.
SEO governance
Standards, training and review steps for every team that publishes.
Release checks
Automated and manual checks in staging before deployment.
Log file analysis
How search engine bots actually spend time on your site.
Segmented reporting
Organic performance by section, template, market and business line.
SEO at the scale of thousands of pages.
On a large site, individual page fixes matter less than templates, governance and how many teams can break things without noticing.
- 01
Template-level audits
Problems are grouped by page template — product, category, article — so one fix repairs thousands of URLs.
- 02
Index management
Faceted navigation, internal search pages and parameters are controlled so crawl budget goes to pages that should rank.
- 03
Release guardrails
Automated checks in the deployment pipeline for robots directives, canonicals, status codes and structured data.
- 04
Governance
Clear ownership between product, engineering, content and marketing, with an SEO checklist built into the definition of done.
- 05
Reporting by page group
Visibility and revenue reported per section and market, so leadership sees where organic search contributes.
Why it's worth it.
Impact at scale
One template fix improves thousands of pages.
Fewer regressions
SEO checks in the release process catch problems before they go live.
Clear accountability
Teams know their responsibilities and can see their results.
When Enterprise SEO is the right move.
- A marketplace, retailer or publisher with a very large number of URLs.
- An organization with several sites, brands or regional teams.
- A business replatforming a large site.
Technologies & platforms
- Screaming Frog
- Botify
- Lumar
- Google Search Console
- BigQuery
- Looker Studio
- GitHub Actions
- Log file analysis
How Enterprise SEO work runs.
- 01
Audit
Crawl, index, content and competitor review to establish where you stand.
- 02
Prioritize
Findings ranked by expected impact and effort, agreed with you.
- 03
Fix and build
Technical fixes, page improvements and new content delivered in sprints.
- 04
Measure
Rankings, organic traffic and conversions tracked against the baseline.
- 05
Iterate
Monthly review of results and search changes, and the next set of priorities.
Enterprise SEO questions.
How do you work with our engineering team?
Through their usual process: tickets with clear acceptance criteria, participation in planning where useful, and checks in staging. We aim to make SEO a normal part of delivery.
Can SEO checks be automated?
Many can — for example checking titles, canonicals, status codes and structured data on sample URLs in a pipeline before release.
What does enterprise SEO reporting include?
Performance broken down by site section, template and market, linked to conversions or revenue where data allows, so each team can see the effect of its work.
Talk to us about enterprise seo.
Send us your current enterprise seo plan, or the problem you want it to fix. We'll reply with what we would do first and why.