Clear, owned outputs.
- Lead definitions agreed with sales
- Offer and landing page plan
- Channel campaigns
- Lead routing and follow-up process
- Funnel dashboard by source
Lead generation is only useful if the leads turn into conversations and customers. We build lead programmes around a clear definition of a good lead, offers that attract the right people, channels that reach them and a handoff process that gets leads to sales while they're still interested.
The problems Lead Generation solves.
Offers, landing pages, channel programmes and qualification measured on qualified pipeline.
Plenty of form fills, but few qualified opportunities.
Leads wait days for a response.
One channel produces almost all leads, which is risky.
Cost per lead looks fine but cost per customer doesn't.
What Lead Generation covers.
Lead definition
Agreed criteria for marketing- and sales-qualified leads.
Offers and lead magnets
Guides, tools, consultations and trials matched to buyer stage.
Landing pages
Focused pages and forms with the right amount of friction.
Channel programmes
Search, social, LinkedIn, email and content working together.
Qualification and routing
Scoring, enrichment and fast handoff to sales.
Funnel reporting
From lead to opportunity to customer, by source and campaign.
Leads that sales wants.
More leads aren't useful if sales can't close them. We plan lead generation backwards from what a qualified lead looks like.
- Ideal customer profile
- Company type, size, situation and the trigger that makes them look for help.
- Offers
- Useful reasons to share details — assessments, templates, demos — matched to buying stage.
- Channels
- Search, LinkedIn, events, partnerships and content, chosen by where the profile can be reached.
- Qualification
- Shared criteria for marketing- and sales-qualified leads, with fast routing to the right person.
- Feedback loop
- Sales outcomes fed back into targeting each month.
Why it's worth it.
Better-quality pipeline
Focus on leads that match your best customers.
Faster response
Routing and alerts shorten time to first contact.
Diversified sources
Several channels reduce reliance on one.
When Lead Generation is the right move.
- A services firm that depends on referrals.
- A software company that needs more qualified demos.
- A real estate or education business generating enquiries from ads.
Technologies & platforms
- HubSpot
- Salesforce
- Google Ads
- LinkedIn Campaign Manager
- Meta Lead Ads
- Unbounce
- Clearbit
How Lead Generation work runs.
- 01
Assess
Current tools, data, journeys and reporting reviewed against your goals.
- 02
Design
Journeys, data model, scoring or measurement plan agreed in writing.
- 03
Build
Configuration, integrations, templates and tracking set up and tested.
- 04
Launch
Go-live with monitoring and quick fixes in the first weeks.
- 05
Optimize
Ongoing tests, data quality checks and regular reviews.
Lead Generation questions.
Do you sell lead lists or guaranteed leads?
No. We build programmes that attract people who genuinely want to hear from you, which produces better leads and respects data protection rules.
How quickly should leads be contacted?
As quickly as practical — interest fades fast. We help set up routing and alerts so leads reach the right person immediately.
How do you measure lead generation?
On qualified leads, opportunities and customers by source, and the cost of each — not just the number of form fills.
Talk to us about lead generation.
Send us your current lead generation plan, or the problem you want it to fix. We'll reply with what we would do first and why.