Clear, owned outputs.
- Platform recommendation and media plan
- Creative adapted for each platform
- Tracking set up on every platform used
- Comment moderation guidelines
- A unified cross-platform report
Paid social covers advertising on social platforms: Facebook and Instagram, LinkedIn, TikTok, Pinterest, X and others. Each platform has its own audience and creative style. We decide which platforms suit your audience and goals, run them from one plan and compare them on the same measures.
The problems Paid Social Media solves.
Cross-platform social advertising with one plan, one creative system and shared reporting.
Every platform is tried at once with too little budget on each.
The same creative is used everywhere regardless of format.
Each platform reports success differently, so comparison is impossible.
Organic and paid social teams don't share learnings.
What Paid Social Media covers.
Platform selection
Choosing platforms based on audience, product and creative fit.
Cross-platform planning
Budgets, objectives and audiences coordinated across platforms.
Native creative
Creative adapted to each platform's formats and culture.
Testing framework
Comparable tests across platforms with shared success criteria.
Community and comments
Moderation and responses to comments on ads.
Unified reporting
One view of results across platforms using consistent definitions.
Paid social platform by platform.
Each platform rewards different creative. Re-using one asset everywhere is the quickest way to pay more for less.
| Platform | Audience strength | Creative that works |
|---|---|---|
| Meta | Broad consumer reach, strong conversion optimisation. | Short video and carousels with a clear hook in the first seconds. |
| TikTok | Younger and entertainment-led audiences. | Native, creator-style video; polished ads tend to underperform. |
| Professional targeting by role and company. | Expert-led posts, documents and lead gen forms. | |
| Planning and inspiration moments. | Vertical, product-forward imagery for home, fashion and food. | |
| Snapchat | Mobile-first younger audiences. | Full-screen vertical video and AR formats. |
Why it's worth it.
Focused budgets
Money goes to the platforms that work for your audience.
Better creative fit
Native formats perform better than recycled ones.
Fair comparison
Shared measures show which platform deserves more budget.
When Paid Social Media is the right move.
- A brand testing TikTok or Pinterest alongside Meta.
- A B2B company combining LinkedIn and Meta remarketing.
- An organic social team that wants paid support.
Technologies & platforms
- Meta Ads Manager
- LinkedIn Campaign Manager
- TikTok Ads Manager
- Pinterest Ads
- X Ads
- Google Analytics 4
- Looker Studio
How Paid Social Media work runs.
- 01
Audit or set up
Account structure, tracking, audiences and past performance reviewed or built properly.
- 02
Plan
Objectives, budgets, bidding approach, audiences and creative plan agreed.
- 03
Launch
Campaigns go live with checks on tracking, pacing and policy compliance.
- 04
Optimize
Bids, budgets, queries, audiences and creative adjusted on a regular rhythm.
- 05
Report and scale
Results reviewed against targets; winning campaigns get more budget.
Paid Social Media questions.
Which social platform should we advertise on first?
The one where your audience spends time and your creative fits. For many consumer brands that's Meta; for B2B, LinkedIn. We start there and test others with a clear hypothesis.
How is paid social different from social media management?
Paid social is advertising with budgets and targeting. Social media management covers organic posting and community. The two work best when they share insight.
Do you moderate comments on ads?
We can, using agreed guidelines on what to answer, what to escalate and what to hide.
Talk to us about paid social media.
Send us your current paid social media plan, or the problem you want it to fix. We'll reply with what we would do first and why.