Clear, owned outputs.
- Logo suite in all required formats
- Colour, typography and imagery specifications
- Brand guidelines
- Templates for presentations, social and documents
- Source files and an asset library
A brand identity is more than a logo. It's a system of colour, typography, imagery, layout and motion that makes everything you produce recognizably yours. We design identities that express your strategy, work across digital and physical touchpoints and are easy for your team to use.
The problems Brand Identity solves.
Logo, colour, typography, imagery and motion designed as one flexible system.
The logo works on a business card but not on a mobile screen or social avatar.
There's no defined colour palette or typography, so materials vary.
The identity looks dated next to newer competitors.
The team improvises because there are no templates.
What Brand Identity covers.
Logo and wordmark
A distinctive mark that works at every size and in every context.
Colour and typography
Palettes and type systems chosen for character and accessibility.
Imagery and illustration
Photography direction, illustration style and iconography.
Layout system
Grids and compositions for digital and print.
Motion
How the brand moves in video, animation and interfaces.
Guidelines and templates
Clear rules and ready-to-use templates for everyday work.
What an identity system includes.
A logo on its own isn't an identity. The system is the set of elements and rules that make every touchpoint recognisably yours.
- Logo and marks
- Primary logo, symbol and variations for small sizes, dark and light backgrounds.
- Typography
- Typefaces and a type scale for headings, body text and interfaces.
- Colour
- A palette with primary, secondary and functional colours, specified for print and screen and checked for contrast.
- Imagery and graphics
- Photography direction, illustration or graphic devices that carry the brand without the logo.
- Guidelines
- A usable guide with templates for the things you produce most often.
Why it's worth it.
Instant recognition
A consistent system builds familiarity at every touchpoint.
Accessible by design
Colour and type choices consider contrast and legibility.
Faster production
Templates let your team create on-brand material quickly.
When Brand Identity is the right move.
- A new company or product brand.
- A rebrand following a change of strategy.
- An identity refresh to modernize and systematize an existing brand.
Technologies & platforms
- Figma
- Adobe Illustrator
- Adobe InDesign
- After Effects
- Canva
- Google Fonts
How Brand Identity work runs.
- 01
Immerse
Workshops, interviews and a review of your market, audience and current brand.
- 02
Define
The strategic foundation or creative brief, agreed before design starts.
- 03
Explore
Initial routes or concepts presented with their rationale.
- 04
Refine
The chosen direction developed and tested in real applications.
- 05
Roll out
Guidelines, templates and files handed over, with support for launch.
Brand Identity questions.
How many logo options will we see?
We usually present a small number of distinct routes, each with its rationale and applied to real examples, rather than many variations of the same idea.
Can the identity work in Canva or PowerPoint?
Yes. We create templates in the tools your team actually uses, so the identity is applied consistently day to day.
Do you check accessibility?
Yes. Colour combinations are checked for contrast, and typography is chosen for legibility on screen and in print.
Talk to us about brand identity.
Send us your current brand identity plan, or the problem you want it to fix. We'll reply with what we would do first and why.