Brand Strategy
Research, positioning, personality, architecture and messaging as one clear foundation.
A strong brand makes every other piece of marketing work harder. People notice it, remember it and trust it. Our brand and creative work covers the strategy behind your brand, the identity that expresses it, the design that applies it and the campaigns that bring it to life.
Explore Brand & Creative services.
Each one can be engaged on its own or combined into one brand & creative programme.
The problems Brand & Creative solves.
Brand strategy, identity, design and campaigns that make you distinctive and consistent.
Your brand looks and sounds like everyone else in your category.
The business has evolved but the brand still reflects where it started.
Materials are inconsistent because there are no usable guidelines.
Campaign ideas are safe and forgettable.
What Brand & Creative covers.
Brand strategy
Purpose, positioning, personality and messaging.
Brand identity
Logo, colour, typography, imagery and the system around them.
Graphic design
Marketing, digital, presentation and print design to brand standards.
Creative campaigns
Campaign ideas and executions across channels.
Naming and messaging
Names, taglines and messaging for products, services and campaigns.
Brand guidelines
Practical guidance and templates that keep the brand consistent.
How a brand is built.
A brand is the set of associations people carry about you. Strategy decides which associations to build; identity and creative make them visible and repeatable.
- 01
Research
Customer interviews, competitor review and an honest look at how you're perceived today.
- 02
Strategy
Positioning, personality and the promise the brand makes.
- 03
Identity
Name, logo, typography, colour, imagery and voice, designed as one system.
- 04
Guidelines
Rules and templates so anyone in the business can apply the brand correctly.
- 05
Campaigns
Creative work that puts the brand in front of people, consistently, over time.
Clear, owned outputs.
- A brand strategy document
- A visual identity system
- Brand guidelines and templates
- Campaign concepts and executions
- Production-ready design files
Why it's worth it.
Distinctiveness
You stand apart from competitors in a way people remember.
Consistency
Every touchpoint looks and sounds like one business.
Efficiency
Templates and guidelines make producing new material faster.
When Brand & Creative is the right move.
- A start-up defining its brand before launch.
- An established business whose brand no longer fits its strategy.
- A company preparing a major campaign or product launch.
Technologies & platforms
- Figma
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- After Effects
- Canva
How Brand & Creative work runs.
- 01
Immerse
Workshops, interviews and a review of your market, audience and current brand.
- 02
Define
The strategic foundation or creative brief, agreed before design starts.
- 03
Explore
Initial routes or concepts presented with their rationale.
- 04
Refine
The chosen direction developed and tested in real applications.
- 05
Roll out
Guidelines, templates and files handed over, with support for launch.
Brand & Creative questions.
What's the difference between brand strategy and brand identity?
Strategy decides what the brand stands for and how it should be perceived. Identity is how that is expressed visually and verbally. Identity without strategy tends to be decoration.
Do we need a full rebrand?
Not always. Sometimes a refresh — clarifying messaging, tidying the visual system and building templates — achieves most of the benefit at lower risk. We'll recommend which fits.
Do we own the brand assets?
Yes. On completion and payment, you receive the final files and the rights agreed in the contract, including source files.
Talk to us about brand & creative.
Send us your current brand & creative plan, or the problem you want it to fix. We'll reply with what we would do first and why.