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Resources

Practical checklists, a plain-language glossary and our guides — free to use, whether or not you work with us. Each checklist is the list we start from ourselves.

Checklists

Six lists for six decisions.

Use them to brief a partner, prepare a project or check your own plans.

Marketing

Marketing brief checklist

  • The business goal, stated as a measurable outcome
  • Who the audience is, in specific terms, and what they need to believe
  • The single most important message
  • Proof points you can actually support
  • Budget, timeline and approval process
  • How success will be measured, and where the data comes from
Marketing strategy

SEO

SEO quick health check

  • Key pages are indexed (check in Google Search Console)
  • Each important page targets one clear topic
  • Titles and descriptions are unique and specific
  • The site is fast and usable on a phone
  • Important pages have internal links pointing to them
  • Organic conversions are tracked, not just traffic
SEO audits

US Staffing

Hiring brief checklist

  • What the person must achieve in the first six to twelve months
  • Must-have skills, separated from nice-to-haves
  • Compensation range and hiring model (contract, contract-to-hire, direct)
  • Location, remote or hybrid requirements and time zones
  • Interview stages, interviewers and their availability
  • Who makes the final decision, and how quickly
US staffing

Cloud

Cloud migration readiness questions

  • Do you have an up-to-date inventory of applications and servers?
  • Are dependencies between systems documented?
  • What downtime is acceptable for each critical system?
  • Who will operate the cloud environment afterwards?
  • Are backups tested by actually restoring them?
  • Is there a cost owner for each workload?
Cloud migration

Data

Data readiness checklist

  • Key metrics have one agreed definition and an owner
  • You know which system is the source of truth for customers and products
  • Data can be accessed securely by the people who need it
  • Pipelines are monitored and failures raise alerts
  • Personal data is identified and handled under clear rules
  • Reports are used in real decisions, not just produced
Data engineering

AI & ML

AI use-case scoping questions

  • Which specific decision or task should improve?
  • How is it done today, and how will you measure better?
  • What data or content would the system use, and may it be used?
  • What happens when the AI is wrong, and who reviews it?
  • Who are the users, and how will they give feedback?
  • What would make you stop the project?
AI consulting

Glossary

Terms, in plain language.

A/B test
Showing two versions of something to comparable audiences to see which performs better. Conversion Rate Optimization (CRO)
Attribution
Assigning credit for a conversion to the marketing touchpoints that preceded it. Marketing Analytics
CI/CD
Continuous integration and delivery: automatically building, testing and deploying code changes. CI/CD Pipeline Automation
Contract-to-hire
A hiring model that starts with a contract period and a planned conversion to permanent employment. Contract-to-Hire Staffing
Core Web Vitals
Google's measures of loading speed, responsiveness and visual stability of web pages. Technical SEO Services
Data lakehouse
A data platform that stores data in open formats on low-cost storage while adding warehouse features. Data Lake & Lakehouse Solutions
ELT
Extract, load, transform: loading raw data first and transforming it inside the data platform. ETL and ELT Development
FinOps
The practice of managing cloud spending through shared visibility and accountability. Cloud Cost Optimization
Hreflang
An annotation telling search engines which language and country each version of a page is for. International SEO Services
Infrastructure as code
Defining cloud infrastructure in versioned files instead of configuring it by hand. Infrastructure as Code (IaC)
Lead scoring
Ranking leads by fit and behaviour so sales can prioritize follow-up. Marketing Automation
LLM
Large language model: an AI model trained on large amounts of text that can understand and generate language. Large Language Model (LLM) Solutions
MLOps
Practices for deploying, monitoring and updating machine learning models reliably. Machine Learning Development
RAG
Retrieval-augmented generation: an AI answers from passages retrieved from your own content. Retrieval-Augmented Generation (RAG)
RPO
Recruitment process outsourcing: a partner runs all or part of your hiring process. Recruitment Process Outsourcing (RPO)
Staff augmentation
Adding external professionals to your team, working under your direction. Staff Augmentation

Guides

Longer reads.

All insights

Next step

Let's build what's next.

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