Clear, owned outputs.
- A video content plan
- Scripts and storyboards
- Finished videos with captions
- Platform-specific versions and thumbnails
- Performance reporting on views, retention and actions
Video can explain a complex offer in a minute, show a product in use and put a face to your brand. The difference between video that works and video that doesn't is usually planning: a clear purpose, a script built around the first few seconds and versions made for each place it will appear.
The problems Video Marketing solves.
Video strategy, scripting, short-form and explainer production, edited for every platform.
Videos are made once for the website and never adapted for social or ads.
Long videos lose most viewers before the key message.
Production is expensive, so video is rarely updated.
Nobody tracks what video viewers do next.
What Video Marketing covers.
Video strategy
Which videos you need, for which audience, stage and channel.
Scripting and storyboards
Scripts built around a strong opening and one clear message.
Short-form video
Reels, Shorts and TikTok-style content produced efficiently.
Explainers and product video
Clear demonstrations of what you offer and how it works.
Editing and versioning
Cut-downs, captions and aspect ratios for every platform.
Distribution
Publishing, optimization and paid promotion of video content.
From idea to a video that works in feed.
Most video is watched on a phone, often without sound, and judged in the first two seconds. Production is planned around that.
- 01
Concept
One idea per video, with a hook for the first seconds and a clear ending action.
- 02
Script and storyboard
Shot list, captions and on-screen text planned so it works muted.
- 03
Production
Filming, motion graphics or animation, sized to the budget and the channel.
- 04
Edit for each channel
Vertical, square and landscape cuts at different lengths for each platform.
- 05
Measure
Hook rate, watch time and actions taken, used to brief the next round.
Why it's worth it.
Faster understanding
Video explains complex offers quickly.
More from each shoot
One production feeds many formats and channels.
Human connection
Seeing people and products builds trust.
When Video Marketing is the right move.
- A software product that needs a clear explainer.
- A brand building a short-form video presence on social.
- A training or education provider showing what learners can expect.
Technologies & platforms
- Adobe Premiere Pro
- After Effects
- CapCut
- Descript
- YouTube Studio
- Vimeo
- Frame.io
How Video Marketing work runs.
- 01
Understand
Audience questions, business goals, existing content and subject-matter experts.
- 02
Plan
Themes, formats, channels and a calendar agreed with you.
- 03
Create
Interviews, drafts, design and production, reviewed for accuracy and voice.
- 04
Distribute
Publishing, search optimization, email, social and paid promotion.
- 05
Learn
Performance review and updates to the plan and to existing content.
Video Marketing questions.
Do you film on location?
Filming arrangements depend on the project and location; we'll confirm what's practical when we scope it. Many projects use remote recording, screen capture, animation or your own footage.
How long should marketing videos be?
As long as needed and no longer. Social videos often work best under a minute; explainers a minute or two; deeper product or training videos can be longer for audiences that want detail.
Are captions included?
Yes. Captions improve accessibility and help on platforms where most people watch with sound off.
Talk to us about video marketing.
Send us your current video marketing plan, or the problem you want it to fix. We'll reply with what we would do first and why.